Consistency and Risk

A long time ago I wrote about minimizing the distance between who I was and who I wanted to be. Whether or not I got any closer to that, I see the same challenge now in my business–it’s very difficult to take on the types of projects I’d like to when I’m just a small company with more ideas than solid resources.

I’ve thought a lot about the different avenues to getting the absolute sharpest folks–finding more contractors, offering equity compensation, taking out loans, giving up, etc. I really hate being young in a small business, and also I struggle with staying optimistic while I take on various risks.

In business they say that “cash is king.” It’s something that means nothing until you’ve got liabilities and account receivables–a fancy way of saying that you owe people money and others owe you money. I guess I’m still doing all right in that game, but the risk I’ve avoided in the last couple years is being in the red–once I knew what it was like to be profitable I lost interest in taking on bigger risks, at least expensive ones.

Well it’s time again to revisit that approach. How else am I going to get the business from where it is to where it needs to be? It’s back to the drawing board again…